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Over the past few years, the department store’s festive ad has become an integral part of the run-up to the Christmas season, and it seems they’ve pulled out all the stops again to ensure this year’s effort is as successful as previous ads.
The two-minute clip features an adorable penguin named Monty, who - spoiler alert! - has his Christmas wish come true thanks to the arrival of a lady (penguin) friend, but it seems not everybody online has been won over by our feathered hero.
So, I don't get it, the kid in the John Lewis is mad? Is...is that it?
— Sacha Fernando (@sacha_is_good) November 6, 2014BRB just ordering a #montythepenguin onesie, duvet set, scarf, umbrella and slippers
— Lottie Mathe (@LottieMathe) November 6, 2014The John Lewis advert has the same plot as The Sixth Sense.
— Adam Kay (@amateuradam) November 6, 2014Monty is too posh for me. I’ll only shop in places that would name a penguin Barry or, at a push, Ian.
— Stuart Heritage (@stuheritage) November 6, 2014After seeing the John Lewis advert I really want a penguin for Christmas. Will make a change from the usual turkey.
— Scary-winkle Bones (@peachesanscream) November 6, 2014Then, of course, there are those who were arguably a little too moved by the John Lewis ad (remember, folks, this is an advert, not ‘Sophie’s Choice').
Good grief, I just cried over an imaginary penguin getting an imaginary penguin girlfriend. #montythepenguin
— Katie Dougan-Hyde (@KHyde) November 6, 2014OF COURSE I bawled watching the John Lewis advert. It's the one occasion each year I allow myself to feel emotion.
— J (@jcgregs) November 6, 2014Th Christmas @johnlewisretail advert just destroyed me
— Janet Snakehole (@Jessica_Horner1) November 6, 2014The new John Lewis advert makes me want a pet penguin
— Sarah Maerz (@sarahmaerz1) November 6, 2014I am a jaded woman of the world and therefore cannot poss be crying over @johnlewisretail #montythepenguin ad. Must be something in my eye.
— anita chaudhuri (@anitachaudhuri) November 6, 2014And, let’s not forget, the people who just want the whole thing to go away (we reckon the lead up to Christmas is going to be a particularly long stretch for this bunch, considering the ad hasn’t even been shown on TV yet).
I've seen several tweets about the John Lewis advert this morning which tells me that I'm needing to unfollow some folks
— High Fashion Lois (@frog_xiii) November 6, 2014I'm glad I missed the John Lewis advert and I'm going to avoid it forever!!!
— ✨FLO (@floskii) November 6, 2014Wonder how long I can avoid John Lewis advert for. Hopefully until December 24th,but I'm guessing by end of day it'll have been forced on me
— Phil Verney (@philverney) November 6, 2014Forget the penguin for a minute, there's going to be a live vasectomy clinic on This Morning today
— Ryan Love (@RyanJL) November 6, 2014Monty the Penguin will make his TV debut during Friday night’s ‘Gogglebox’, which airs at 9pm on Channel 4, but you can watch the ad in full, right now, above.
Here’s what the rest of Twitter had to say about John Lewis’s latest ad...
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