Whether you think it's white or gold or blue or black, this dress has got everyone talking - including advertisers.
Never ones to miss an opportunity, some of the best known brands in the UK - from Lego to Domino's, Ikea and Manchester United - spotted the advertising potential and quickly created some white and gold (or black and blue? Brown and blue?) creations of their own.
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk
— LEGO (@LEGO_Group) February 27, 2015Proud to be black & white, or is it white & black? #TheDress
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Drinkaware.ie pic.twitter.com/Turyk9zYfc
— Guinness Ireland (@GuinnessIreland) February 27, 2015Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite pic.twitter.com/BFVVMRGn5m
— KITKAT (@KITKAT) February 27, 2015We still love last season's white and gold kit... #whiteandgold #blueandblack #TheDress pic.twitter.com/z8SknAAREf
— Manchester United (@ManUtd) February 27, 2015READ MORE:
We see it as blue and yellow, but we may be a tiny bit biased. #TheDress pic.twitter.com/JGs4XuyiZ8
— Cirque du Soleil (@Cirque) February 27, 2015You're not the only ones @Cirque! We see blue & yellow too :) #TheDress pic.twitter.com/jOcsQrOCUN
— IKEA USA (@IKEAUSA) February 27, 2015For all of you who think #theDress is #WhiteandGold, come and visit us for an eye test #shouldve https://t.co/meL7PikOJu
— Specsavers (@Specsavers) February 27, 2015Definitely not blue #TheDress pic.twitter.com/Z1dIE9Atoa
— krispykreme (@krispykreme) February 27, 2015This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI
— Domino's Pizza (@dominos) February 27, 2015It's white and gold. pic.twitter.com/OqrPgKx6r4
— Pizza Hut (@pizzahut) February 27, 2015Why does everyone keep calling us Gold and White now? What’s going on, Internet?! #TheDress #WhatColorsAreThisDress pic.twitter.com/Hz4xGr7DzZ
— M&M'S® Brand (@mmschocolate) February 27, 2015We woke up to #whiteandgold this morning, what about you? #TheDress pic.twitter.com/FwgCo0WxiJ
— Warburtons (@Warburtons) February 27, 2015Who can you trust? Certainly not your eyes. This is definitely #whiteandgold #thedress pic.twitter.com/4YtUBPeQ6s
— Zyrtec (@Zyrtec) February 27, 2015